File:Macy's Believe - 2011

Description
Macy's Believe is back this year! For every letter to Santa received at Macy's special mailboxes,, $1 is donated to the Make-A-Wish Foundation, up to $1 million. On Nov. 4, 2011, Martine Reardon, Macy's Executive Vice President of Marketing, and David Williams, CEO & President of the Make-A-Wish Foundation, appeared on The Early Show to officially announce the beginning of Believe 2011! For more information, visit macys.com/believe.